FAN INTELLIGENCE^® INDEX 23/24

RANKING THE WORLD'S TOP 100 BRANDS BY FAN ATTRACTION 

Welcome to the 23/24 Fan Intelligence® Index, Ear to the Ground’s global ranking of the most culturally attractive brands in sports and gaming.

100 of the world's leading brands, across 13 categories, have been ranked by cultural tastemakers from our Fan Intelligence® Network. Individuals that are shaping the cultural agenda in sports and gaming around the world.

This year, we've introduced a new scoring system to quantify the cultural relevance of each brand. We call this Fan Attraction Score™ (FAS). By merging our FAS data with extensive fan interviews and brand analysis, we've identified seven keys to success for brands who want to build cultural power with fans.

Find out how your brand compares to the most culturally powerful brands in the world by downloading your free copy today.