Discover the 24/25 Fan Intelligence® Index: Your Ultimate Guide to Culturally Attractive Brands in Sports and Gaming

Ear to the Ground, a leading global strategic and creative agency, is proud to unveil the 24/25 Fan_Intelligence®_Index — our annual report that ranks the world’s 100 biggest brands by cultural attraction in sports and gaming. This year’s index draws from conversations with over 11,000 fans, offering the latest insights into how brands are capturing cultural relevance.

The 24/25 edition introduces the pivotal trend of "Hyperfocus," a strategy emphasising the importance of concentrating on core audiences rather than broad-based marketing. Learn how top brands in sports and gaming are adapting to shifting cultural landscapes, with exclusive insights powered by our proprietary Fan_Intelligence®_AI platform.

Ready to uncover the forces driving fan attraction and build deeper connections with your audience? Download your copy now to access game-changing strategies that will elevate how your brand engages with sports and gaming fans.

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