Discover the Voices Shaping the Future of Culture

The Most Valuable Voices 2028 report reveals the next generation of influential talent set to dominate sport, music, and gaming over the next 3-5 years. Compiled using real-time insights from our global network of 11,000 fans and powered by our proprietary Fan_Intelligence®_AI, this is your cultural cheat code to stay ahead.

Download the report & learn:

• Which 60 names will define the future of influence – from megastars like Jungkook, Kylian Mbappé, and MrBeast, to rising powerhouses like Tyla, Ilona Maher, and IShowSpeed.
• The 5 new rules of talent activation every marketer needs to know – from the “Squad Effect” to “Remix Masters.”
• What fans really want from talent and the brands they partner with.
• How top brands like Nike, Coca-Cola, SNIPES, Bud Light, and PlayStation are winning cultural attention through authentic collaborations.
• The real stories behind viral moments and brand partnerships with Post Malone, DJ Khaled, Kai Cenat, Cole Palmer, and more.

Why does this matter now?

Fans aren’t just followers. They’re consumers, co-creators, and cultural accelerants. Whether you're scouting for talent partnerships or seeking deeper audience engagement, MVV 2028 is your roadmap to relevance.

By downloading, you agree to our Data Policy, See here  for how we collect, use and safeguard your information.