From Fans, For Brands Webinar Series w/ Snipes & Kellanova

Join this 3-part webinar series to see how brand influence works in 2025

A fan-first speaker series on how influence is shifting in sport, gaming and entertainment. Because when culture moves, brands either lead—or fall behind.

When is it:

Webinar 1: 20th of May at 4pm - Rebecca @ Kellanova (Pringles)
Webinar 2: 27th of May at 4pm - Simon @ SNIPES
Webinar 3: 3rd of June at 4pm - Final Guest (TBA)

Influence isn’t what it used to be.

In 2025, fans don’t just follow culture—they shape it. Creators build brands from their bedrooms. Athletes launch trends before advertisers even clock them. And audiences can make or break a campaign overnight.

This three-part series goes straight to the source. We’re talking to the people who are moving the dial—not just watching it.

From the bold social-first Pringles Hot vs. Cole drop, to how SNIPES and PSG put Paris youth back at the heart of the story—each session unpacks how influence actually works when fans are in the driving seat.

We also have one more conversation coming—guest TBA. But trust us: it’s one you’ll want in your feed.

What You'll Learn:

How to identify and leverage culturally influential talent to amplify your brand impact.
Real-world strategies from top brands that have successfully converted fan passion into commercial outcomes.
Essential insights into evolving fan expectations around authenticity, innovation, and community engagement.
Key findings and exclusive takeaways from the Ear To The Ground Talent Index 2025.

Who Should Attend:

CMOs, Brand Directors, Marketing Directors, and senior marketers from enterprise-level consumer brands.

👑 Rebecca Worthington – Salty Snacks Marketing Lead, PringlesThe marketing lead behind Pringles' cultural reinvention, Rebecca is leading the charge in turning an iconic snack into a fan-fuelled lifestyle brand. From gaming to football and beyond, she’s proving that bold brand moves can come in crisp tubes. 🎤 Simon Bus – Head of Entertainment and Communication, SNIPES Simon lives where culture meets commerce. At the helm of SNIPES’ most talked-about campaigns, he’s built a blueprint for youth-focused storytelling — elevating streetwear with purpose, authenticity, and serious fan impact.